CHASING MEDIA MAVERICKS – THE GAME CHANGERS …

 

“Social media has many potential positives, including expressing identity and maintaining human connections, we have to maximize these positives and mitigate the negatives.” – Anonymous

Of all the Social mediums present  -Instagram the micro-blogging site has a bonanza of publicity for both bloggers and photographers alike. It captures real life unicorns bringing out the finer nuances.It has succeeded in changing and improving the way the world communicates and shares.

Someone has rightly said that the human footprint and its monumental physical impact on this earth are fascinating. The community has over 500 million people who express themselves, sharing all the moments of their day –the highlights and everything in between.

The two mavericks whose Instagram feeds I follow regularly are photographer Abhi Chandel from Dharamshala and food blogger, Natasha Diddee from Pune.

Abhi Chandel’s photographs capture the beauty of the Himalayas, leaving me mesmerized, his ‘Literati Cafe ‘ (this is a library cum cafe in Dagenham- Upper McLeod Ganj )  musings leave me intrigued. Last but not the least the tales of his imaginary lover, ” Noor” make all his followers including me say only one thing, “Yeh Dil Maange More”. Abhi has given up the cushioned city life for a far more rustic and weathered life in his favorite place on the earth, the Himalayas. His odyssey on earth is dedicated to discovering life and its secrets.

 

 

 

 

 

 

 

 

 

On the other hand what makes Natasha stand out from the mundane food bloggers is her history, she is a “Gutless Foodie’, she lost her entire stomach in a surgery for a stomach tumor and is now into holistic cooking. Her recipes are easy to follow and the accompanying Indian thali pictures make for food porn.Her bio says proudly says, ‘ I chose living over existing”.

 

 

 

 

 

 

 

 

 

 

The most laconic piece of writing comes from Ernest Hemingway,

“For Sale, Baby Shoes Never Worn …

Another classic example of minimalist communication involved Victor Hugo. After writing his masterpiece, Les Miserables, he took a much-needed holiday, during which the book was released. Anxious to know how it was doing, he sent a telegram with just a question mark? The agent responded equally tersely but eloquently with an exclamation mark !. According to me, these were the predecessors to contemporary and currently popular styles of writing flash fiction and twitter fiction(140 characters only).

“Love is easy,

Loving not “.

Another pair of game changers are the inventors of TTT ( Terribly Tiny Tales),  Anuj Gosalia and Chintan Ruparel.

“Terribly Tiny Tales “, borrowed from the brevity of Twitter, the impact of flash fiction and the social web’s opportunity to easily collaborate. Also, the packaging of the tale into an image made it visually attractive and easy to consume,” says Anuj. They say in this age of dwindling attention spans, they have managed to catch ours with stories under 2000 characters, which are quick to read, but hard to forget. The world’s finest micro-fiction writers are found on TTT as they invite write-ups and collaborate.

 

 

 

 

 

 

 

 

 

 

 

Having cited all my preferences, I am tempted to put in one more favorite; the last one is “HUMANS OF BOMBAY”, catalogs one story at a time. Karishma Mehta is the human behind Humans of Bombay. Karishma’s inspiration is, a young man named Brandon Stanton who started taking pictures of people in New York City and sharing little vignettes of their lives on a Facebook page called Humans of New York (HoNY). Each person has a story to tell and this page tells their story. Every unique story is posted in their own words and with a picture of the human speaking. They have found a way to reach out to people one story at a time. All of Mehta’s stories have an underlying theme of fighting adversities. Be it celebrity hairdresser Sapna Bhavnani’s story about her gang rape in Chicago, USA, that went viral with over 9,000 shares, or the simple story of the security guard, who misses his wife five years after she passed away… At the end of the day, they are also stories of hope.

 

 

 

 

 

 

 

 

PS: Their Instagram handles are – if anyone of you is a fan of this micro-blogging social media site

  • abhinandnow
  • thegutlessfoodie
  • ttt_official
  • officialhumansofbombay

I feel that this micro-blogging site over a period of time has become an integral part of displaying artistic writing, photography, food, and fashion, which was done at one place earlier only by magazines.As people are becoming more digitally adept, they are having a wider access to various food blogs, fashion blogs etc suiting their personal tastes! And let’s not forget the amazing marketing impact these heavily talented and diligent bloggers make, which is similar to big brands and thus creating a delectable variety for their audience.

I GREATLY BELIEVE THAT SOCIAL MEDIA HAS CHANGED THE GROUND RULES – AND WE BLOGGERS ARE ONE OF THE GAME CHANGERS!

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I Aparna from ‘Amchi Mumbai’ , have a great passion for Indian Textiles and writing . I write for travel sites and ghost write.

12 Comments

  1. Great analysis of the Instragram that instantly brings out the pros n cons of this form of social media!
    Aparna, you are an intelligent and diligent blogger, ( lovve ur detailing) and me a ‘content’ writer, pun intended!
    But for you, i wouldn’t be here!!!

    1. These are the things we need to cater to the limited attention spans.
      It is rightly said that information is useless without transformation.
      Adaptation to change allows you to blend in.

  2. Great analytical approach about Instragram like social sites….Soul touching part was the Natasha “Gutless Foodie”…But overall the write up was superb….

  3. Its a beautiful article. I lovel the way you have brought the molecules of social media together & presented the matter. Kudos!

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