Sparkian Aparna’s take on Siddhartha and Coffee Day
Look at the sky. We are not alone. The whole universe is friendly to us and conspires only to give the best to those who dream and work. -A. P. J. Abdul Kalam
Why did a man like Siddhartha, who gave us our very own Starbucks, choose to leave everything and walk away into the horizon – leaving the journey midway?
He dared to dream and kept working towards fulfilling that dream. He was a visionary – coffee did exist in India before him and will stay even after him. Yes, he was the one gave us the coffee culture. He gave us the ethos, the environment where much could be shared over a cup of coffee.
But the question still remains – Why did he choose to leave his dream mid-way and walk away?
Break-ups, start-ups – that ‘Nazron se Nazre milna ‘, that ‘ankhon se aankhe churanewale’ romances – his CCDs were privy to all that and much more. Lovers and friends could hold hands across the table, chat endlessly over those cups of latte with beautiful intricate patterns, without being bothered. His CCDs offered a private space in the public domain in these concrete, urban jungles. Yet, he chose to walk away leaving behind the utopia he had created.
A boon for work-from-home people, one could type/work the hours away at the laptop without being bothered by the incessant ringing of the house bell or the children raving and ranting. CCDs provided the perfect refuge for that and much more.
The name Siddhartha is synonym with renunciation- one gave up the world to show us the way. The other too did the same but for a reason altogether different – teaching us many lessons.
Every Siddhartha will be remembered. There is no failure except in no longer trying. Chose your path wisely!