Is Digital Marketing Making Us Content Robots?

Is Digital Marketing Making Us Content Robots?

Is Digital Marketing Making Us Content Robots?

Digital Marketing has become the most important and fashionable aspect of nearly every business. Forget the big brands, even home entrepreneurs have dedicated pages on facebook, instagram, twitter and every other social media channel that allows them an outreach. A drop in ad rates has further boosted the social media platform as a means to promote one’s business.


Digital Marketing has become the most important and fashionable aspect of nearly every business. Forget the big brands, even home entrepreneurs have dedicated pages on facebook, instagram, twitter and every other social media channel that allows them an outreach. A drop in ad rates has further boosted the social media platform as a means to promote one’s business.
But in all this rush to create a digital legacy, there’s a growing concern surrounding content writing. Digital marketing encourages the use of specific words (what we call SEO and hashtags) in a specific manner (for greater outreach) and uniqueness (anything that plagiarism tools cannot detect – which again is nothing more than a mechanised bot).
So what happens to all the creativity that was once the design of content marketing? It again seems mechanised. Every year Google’s SEO algorithm changes, and there is a mass shift in creative robotic thinking across the world where everyone begins to align to the new search style and change content processes accordingly. Add to this the constant views of digital content writing certifications and programs that further streamlines the creative mind to the robotic wave. Then there are the requirements of shorter sentences, shorter paragraphs, infographics, and a load of rules.
Being a digital marketer for many years now it’s quite the battle that I’ve faced while challenging my creative mind to stay low while marketing a product or service. There’s a lot of convincing and bribing of a different creative outlet that my right brain has needed over the years to condition itself to stay low and let the left brain take over when in office.
So as each creative writer who has decided to dedicate their art to helping the digital world grow it’s content in a robotic manner, we do find a way to appease the right brain to break conventions and write those long long sentences, big paragraphs, made-up words, grow into grammar nazis and party with words. After all, to quote Dan Brown from his book Origin – “May our philosophies keep pace with our technologies. May our compassion keep pace with our powers. And may love, not fear, be the engine of change.”
Keerthana Venkatesh
Keerthana Venkatesh

Keerthana Venkatesh’s passion for writing has helped her chart her professional life with a gamut of industries in the last 10+ years. She has worked with some of the biggest brands of media across a variety of subjects, including business and technology. She also helped Myntra.com establish its content process when it was moving into B2C play. She currently manages the global marketing communications for iRunway Inc., a technology consulting firm specializing in patent analysis, licensing and litigation. Keerthana’s passion for writing and her journalistic streak recently took wings when she helped author a book, "The God In The Boardroom". The book includes a set of 13 interviews with leaders of India Inc. and showcases the driving force behind their passion to take their companies to greater heights. An avid traveller, Keerthana is also an alternative energy therapist who thrives on the idea of positivism. You can visualize these reflections in her blog wwww.thisshortstory.wordpress.com where she shares snippets of everyday life.

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