A lot can happen over coffee

A lot can happen over coffee

A lot can happen over coffee

Sparkian Keerthana Venkatesh shares her CCD experience

It’s one thing to start a company while it’s a totally different skill to build a brand. And Siddhartha did just that. From a cool teenager to busy newbies at the workplace, creative vendor meetings to cuddling in corners with love, from the senior citizens’ gang boisterously remembering the olden-golden era and discussing politics with no care, Cafe Coffee Day has been a silent witness to all these moments.

From the cool blues to mint greens, graduating to frappes and lattes with “extra cream and no sugar please”, and finally reaching the stage of “my regular south Indian filter coffee, normal sugar”, my coffee tastes have grown along with me from the time of my days as an undergrad.

I’ve spent memorable moments with friends here, quiet moments (rather say hours) reading a book and savoring the emotions and conversations of people around me. I’ve had intense business discussions with vendors over multiple cuppas that kept coming our way with just the raise of the index finger. I’ve enjoyed those happy moments with my little girl as she went about exploring her first cafe ever as a toddler.

V. G. Siddhartha Hegde who gave us this haven of coffee and memories became a victim of circumstances. But the respect he is being showered with across all forms of media from people unknown and from across the country is a testament to his power of creating a brand.

As I’ve said before, Cafe Coffee Day has been a witness to sad and happy moments. While what happened to the brand’s founder is sad, the fond memories will stay alive forever. After all, it’s the play of the Yin and Yang…

Sure, a lot can happen over coffee!

Keerthana Venkatesh

Keerthana Venkatesh
Keerthana Venkatesh

Keerthana Venkatesh’s passion for writing has helped her chart her professional life with a gamut of industries in the last 10+ years. She has worked with some of the biggest brands of media across a variety of subjects, including business and technology. She also helped Myntra.com establish its content process when it was moving into B2C play. She currently manages the global marketing communications for iRunway Inc., a technology consulting firm specializing in patent analysis, licensing and litigation. Keerthana’s passion for writing and her journalistic streak recently took wings when she helped author a book, "The God In The Boardroom". The book includes a set of 13 interviews with leaders of India Inc. and showcases the driving force behind their passion to take their companies to greater heights. An avid traveller, Keerthana is also an alternative energy therapist who thrives on the idea of positivism. You can visualize these reflections in her blog wwww.thisshortstory.wordpress.com where she shares snippets of everyday life.

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