Marketing Yoga: The 4-Ps are over, but Yoga is not!

Marketing Yoga: The 4-Ps are over, but Yoga is not!

By Kumar Simha Any marketing professional would know marketing by the 4-Ps. Product, Price, Place, and Promotion. But a make over of the same defines marketing as much more than that. It’s OVER (from my MBA Prof Steven Hurley): O ffer rather than the Product V alue instead of the Price E xperience and not just the place R elationship than mere promotion With the above face lift of the definition of ‘marketing’, I would

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